:root{
  --grafite:#242324;
  --terra:#885333;
  --terra-esc:#6d4128;
  --areia:#D4C3B5;
  --creme:#F5F1EE;
  --branco:#fbf9f7;
  --preto-suave:#1a1919;

  --display:"Archivo",system-ui,sans-serif;
  --body:"Inter",system-ui,sans-serif;

  --max:1180px;
  --pad:clamp(20px,5vw,72px);
}

*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  font-family:var(--body);
  background:var(--creme);
  color:var(--grafite);
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
img{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
button{font:inherit}

.wrap{max-width:var(--max);margin:0 auto;padding-inline:var(--pad)}

.eyebrow{
  font-family:var(--display);
  font-size:.72rem;
  letter-spacing:.24em;
  text-transform:uppercase;
  font-weight:700;
  color:var(--terra);
}
h1,h2,h3{font-family:var(--display);line-height:1.08;font-weight:800;letter-spacing:-.01em}

/* ---------- header ---------- */
header{
  position:fixed;top:0;left:0;right:0;z-index:100;
  display:flex;align-items:center;justify-content:space-between;
  padding:20px var(--pad);
  transition:background .35s ease, padding .35s ease, box-shadow .35s ease;
}
header.scrolled{
  background:rgba(26,25,25,.98);
  padding:13px var(--pad);
  box-shadow:0 1px 0 rgba(255,255,255,.06);
}
.brand{display:flex;align-items:center;gap:11px}
.brand img{height:26px;width:auto}
.brand span{
  font-family:var(--display);font-weight:800;letter-spacing:.02em;
  font-size:1rem;color:var(--creme);text-transform:uppercase;
}
nav.main{display:flex;gap:34px;align-items:center}
nav.main a{
  font-family:var(--display);font-size:.82rem;font-weight:500;
  letter-spacing:.02em;color:var(--creme);
  opacity:.82;transition:opacity .2s;
}
nav.main a:hover{opacity:1}
.nav-cta{
  font-weight:700;font-size:.8rem;letter-spacing:.03em;
  background:var(--terra);color:var(--creme)!important;opacity:1!important;
  padding:11px 22px;border-radius:100px;transition:background .25s,transform .15s;
}
.nav-cta:hover{background:var(--terra-esc);transform:translateY(-1px)}
.burger{display:none;flex-direction:column;gap:5px;background:none;border:0;cursor:pointer;padding:6px}
.burger span{width:26px;height:2px;background:var(--creme);transition:.3s}

/* ---------- hero ---------- */
.hero{
  position:relative;min-height:100svh;
  background:var(--grafite);color:var(--creme);
  display:flex;align-items:flex-end;
  overflow:hidden;
}
.hero-photo{
  position:absolute;inset:0;
  background:url('../assets/img/hero.jpg') center 18%/cover no-repeat;
}
.hero-photo::after{
  content:"";position:absolute;inset:0;
  background:linear-gradient(90deg,rgba(26,25,25,.88) 0%,rgba(26,25,25,.55) 42%,rgba(26,25,25,.18) 68%,rgba(26,25,25,.08) 100%),
             linear-gradient(0deg,rgba(26,25,25,.9) 0%,rgba(26,25,25,.1) 40%);
}
.hero .wrap{position:relative;z-index:2;width:100%;padding-bottom:clamp(48px,7vh,86px);padding-top:120px}
.hero h1{
  font-size:clamp(2.4rem,5.6vw,4.4rem);
  max-width:15ch;
  letter-spacing:-.015em;
}
.hero .sub{
  font-family:var(--body);
  font-size:clamp(1rem,1.6vw,1.15rem);
  max-width:44ch;margin-top:24px;color:rgba(245,241,238,.88);font-weight:400;
}
.hero-actions{display:flex;flex-wrap:wrap;align-items:center;gap:18px;margin-top:36px}
.btn{
  font-family:var(--display);font-weight:700;font-size:.88rem;letter-spacing:.02em;
  padding:16px 30px;border-radius:100px;cursor:pointer;border:0;
  display:inline-flex;align-items:center;gap:10px;transition:transform .15s,background .25s,color .25s;
}
.btn-primary{background:var(--terra);color:var(--creme)}
.btn-primary:hover{background:var(--terra-esc);transform:translateY(-2px)}
.btn-ghost{background:transparent;color:var(--creme);box-shadow:inset 0 0 0 1.5px rgba(245,241,238,.4)}
.btn-ghost:hover{box-shadow:inset 0 0 0 1.5px var(--creme);transform:translateY(-2px)}
.hero-tagline{
  font-family:var(--display);font-style:italic;font-weight:700;
  font-size:1.05rem;letter-spacing:.03em;color:var(--areia);
  margin-top:34px;
}

/* ---------- faixa credibilidade ---------- */
.creds{
  background:var(--areia);color:var(--preto-suave);
  padding:20px 0;
}
.creds .wrap{
  display:flex;flex-wrap:wrap;gap:14px 40px;justify-content:center;
  font-family:var(--display);font-weight:700;font-size:.82rem;letter-spacing:.03em;
  text-transform:uppercase;text-align:center;
}
.creds span{opacity:.85}

/* ---------- seção base ---------- */
section{padding:clamp(64px,9vw,120px) 0}
.section-head{max-width:62ch}
.section-head .eyebrow{margin-bottom:16px;display:block}
.section-head h2{font-size:clamp(1.9rem,4.4vw,3.1rem)}
.section-head p.lede{margin-top:16px;font-size:1.05rem;color:#4a4644;max-width:56ch}

/* ---------- sobre / fundadora ---------- */
.about{background:var(--creme)}
.about-grid{
  display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(36px,6vw,80px);align-items:center;
}
.about-photo{position:relative}
.about-photo img{width:100%;border-radius:6px}
.about-photo .tag{
  position:absolute;left:-14px;bottom:26px;
  background:var(--grafite);color:var(--creme);
  font-family:var(--display);font-weight:700;letter-spacing:.03em;font-size:.76rem;
  padding:12px 18px;border-radius:4px;
}
.about-copy .eyebrow{display:block;margin-bottom:14px}
.about-copy .lead{
  font-family:var(--display);font-weight:800;font-size:clamp(1.6rem,3vw,2.1rem);
  line-height:1.18;color:var(--grafite);letter-spacing:-.01em;
}
.about-copy p{font-size:1.04rem;color:#4a4644;margin-top:20px;max-width:52ch}
.about-quote{
  margin-top:28px;padding-left:20px;border-left:3px solid var(--terra);
  font-family:var(--display);font-style:italic;font-weight:600;font-size:1.08rem;color:var(--grafite);
}
.about-quote cite{display:block;margin-top:8px;font-family:var(--body);font-style:normal;font-weight:600;font-size:.85rem;color:var(--terra);}

/* ---------- pilares ---------- */
.pillars{background:var(--grafite);color:var(--creme)}
.pillars .section-head h2{color:var(--creme)}
.pillars .section-head p.lede{color:rgba(245,241,238,.75)}
.pillars-grid{
  display:grid;grid-template-columns:repeat(3,1fr);gap:2px;margin-top:52px;
  background:rgba(245,241,238,.12);border:1px solid rgba(245,241,238,.12);border-radius:8px;overflow:hidden;
}
.pillar{background:var(--grafite);transition:background .3s}
.pillar:hover{background:#2c2a2b}
.pillar-body{padding:36px 30px 38px}
.pillar-ic{display:block;width:32px;height:32px;margin-bottom:18px}
.pillar-ic svg{width:100%;height:100%;display:block}
.pillar .num{
  font-family:var(--display);font-weight:800;font-size:.85rem;color:var(--terra);
  letter-spacing:.05em;
}
.pillar h3{font-size:1.22rem;margin:14px 0 10px;color:var(--creme)}
.pillar p{color:rgba(245,241,238,.72);font-size:.95rem}

/* ---------- como funciona ---------- */
.method{background:var(--creme)}
.steps{margin-top:52px;display:grid;gap:0}
.step{
  display:grid;grid-template-columns:90px 1fr;gap:24px;
  padding:30px 0;border-top:1px solid rgba(36,35,36,.14);
}
.step:last-child{border-bottom:1px solid rgba(36,35,36,.14)}
.step-n{font-family:var(--display);font-weight:800;font-size:2.1rem;color:var(--areia)}
.step h3{font-size:1.2rem;margin-bottom:8px}
.step p{color:#4a4644;font-size:1rem;max-width:56ch}

/* ---------- serviços ---------- */
.services{background:var(--areia)}
.service{
  display:grid;grid-template-columns:.95fr 1.05fr;gap:clamp(28px,5vw,64px);align-items:center;
  background:var(--creme);border-radius:10px;padding:clamp(24px,3vw,40px);
}
.service + .service{margin-top:28px}
.service.reverse .service-media{order:2}
.service-media{border-radius:6px;overflow:hidden;aspect-ratio:3/2;background:#e5ded4}
.service-media img{width:100%;height:100%;display:block;object-fit:cover;object-position:center 18%}
.service-body .kicker{
  font-family:var(--display);font-weight:700;letter-spacing:.14em;text-transform:uppercase;
  font-size:.7rem;color:var(--terra);
}
.service-body h3{font-size:clamp(1.5rem,3vw,2.1rem);margin:14px 0 16px}
.service-body p{font-size:1.02rem;color:#4a4644;max-width:48ch}
.service-body .btn{margin-top:24px}
.soon{
  display:inline-flex;align-items:center;gap:9px;
  background:var(--grafite);color:var(--creme);
  font-family:var(--display);font-weight:700;letter-spacing:.1em;text-transform:uppercase;font-size:.66rem;
  padding:7px 15px;border-radius:100px;margin-bottom:14px;
}
.soon .dot{width:6px;height:6px;border-radius:50%;background:var(--terra);animation:pulse 2s ease-in-out infinite}
@keyframes pulse{0%,100%{opacity:1}50%{opacity:.3}}
@media(prefers-reduced-motion:reduce){.soon .dot{animation:none}}
.now{
  display:inline-flex;align-items:center;
  background:transparent;color:var(--terra-esc);
  font-family:var(--display);font-weight:700;letter-spacing:.1em;text-transform:uppercase;font-size:.66rem;
  margin-bottom:14px;
}

/* ---------- o problema / inimigo comum ---------- */
.problem{background:var(--preto-suave);color:var(--creme)}
.problem .section-head h2{color:var(--creme)}
.problem .section-head p.lede{color:rgba(245,241,238,.78)}
.problem-lead{
  font-family:var(--display);font-weight:800;
  font-size:clamp(1.5rem,3.2vw,2.2rem);line-height:1.2;
  max-width:22ch;color:var(--areia);margin-top:8px;
}
.enemy{margin-top:52px;display:grid;grid-template-columns:repeat(3,1fr);gap:26px}
.enemy-step{
  background:rgba(245,241,238,.04);
  border:1px solid rgba(245,241,238,.1);
  border-radius:8px;padding:30px 26px;position:relative;
}
.enemy-step .phase{
  font-family:var(--display);font-weight:700;font-size:.66rem;
  letter-spacing:.16em;text-transform:uppercase;color:var(--terra);
}
.enemy-step h3{font-size:1.12rem;margin:12px 0 10px;color:var(--creme)}
.enemy-step p{font-size:.96rem;color:rgba(245,241,238,.74)}
.enemy-punch{
  margin-top:44px;padding:32px clamp(24px,4vw,44px);
  border-left:3px solid var(--terra);background:rgba(136,83,51,.14);border-radius:0 8px 8px 0;
}
.enemy-punch p{
  font-family:var(--display);font-weight:700;font-size:clamp(1.1rem,2.2vw,1.42rem);
  line-height:1.32;color:var(--creme);max-width:48ch;
}
.enemy-punch span{color:var(--areia)}

/* ---------- respaldo / números ---------- */
.proof{margin-top:56px;display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:rgba(36,35,36,.14);border:1px solid rgba(36,35,36,.14);border-radius:8px;overflow:hidden}
.proof-item{background:var(--creme);padding:28px 24px}
.proof-item .n{font-family:var(--display);font-weight:800;font-size:clamp(1.7rem,3.4vw,2.3rem);color:var(--terra);line-height:1}
.proof-item p{margin-top:10px;font-size:.92rem;color:#4a4644}
.proof-note{margin-top:16px;font-size:.8rem;color:#6d6764}

/* ---------- para quem / segmentos ---------- */
.who{background:var(--grafite);color:var(--creme)}
.who .section-head h2{color:var(--creme)}
.who .section-head p.lede{color:rgba(245,241,238,.75)}
.seg-grid{margin-top:48px;display:grid;grid-template-columns:repeat(2,1fr);gap:1px;background:rgba(245,241,238,.14)}
.seg{background:var(--grafite);padding:clamp(28px,3vw,38px);display:flex;flex-direction:column;transition:background .3s}
.seg:hover{background:#2c2a2b}
.seg .kicker{
  font-family:var(--display);font-weight:700;font-size:.68rem;
  letter-spacing:.16em;text-transform:uppercase;color:var(--terra);
}
.seg h3{font-size:1.3rem;margin:14px 0 14px;color:var(--creme);max-width:22ch}
.seg .pain{font-size:1rem;color:rgba(245,241,238,.7);margin-bottom:14px}
.seg .gain{font-size:1rem;color:rgba(245,241,238,.92);padding-left:16px;border-left:2px solid var(--terra)}
.seg .seg-cta{
  margin-top:24px;align-self:flex-start;
  font-family:var(--display);font-weight:700;font-size:.82rem;letter-spacing:.02em;
  color:var(--areia);border-bottom:1px solid rgba(212,195,181,.4);
  padding-bottom:3px;transition:color .2s,border-color .2s;
}
.seg .seg-cta:hover{color:var(--creme);border-color:var(--creme)}

/* ---------- depoimentos ---------- */
.testimonials{background:var(--creme)}
.t-grid{margin-top:48px;display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.t-card{background:var(--branco);border:1px solid rgba(36,35,36,.1);border-radius:8px;padding:30px}
.t-card p{font-family:var(--display);font-weight:600;font-size:1.06rem;line-height:1.42;color:var(--grafite)}
.t-card cite{display:block;margin-top:18px;font-family:var(--body);font-style:normal;font-weight:600;font-size:.86rem;color:var(--terra-esc)}
.t-more{margin-top:32px;font-size:.95rem;color:#4a4644}
.t-more a{color:var(--terra-esc);font-weight:600;border-bottom:1px solid rgba(109,65,40,.35)}

/* ---------- localização ---------- */
.location{background:var(--areia)}
.loc-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(32px,6vw,72px);align-items:center}
.loc-copy .addr{margin-top:30px;display:grid;gap:22px}
.loc-item{display:flex;gap:16px;align-items:flex-start}
.loc-item .ic{
  flex:none;width:42px;height:42px;border-radius:50%;
  display:grid;place-items:center;background:var(--areia);
  color:var(--terra-esc);font-size:1.1rem;
}
.loc-item h4{font-family:var(--display);font-weight:700;font-size:.76rem;letter-spacing:.12em;text-transform:uppercase;color:var(--terra-esc);margin-bottom:4px}
.loc-item p{color:#4a4644;font-size:1.02rem}
.loc-item a{color:#4a4644;border-bottom:1px solid rgba(74,70,68,.3);transition:color .2s}
.loc-item a:hover{color:var(--grafite)}
.map-embed{border-radius:8px;overflow:hidden;min-height:340px;background:#2c2a2b;position:relative}
.map-embed iframe{width:100%;height:100%;min-height:340px;border:0;filter:grayscale(.25) contrast(1.05)}

/* ---------- CTA contato ---------- */
.contact{
  background:var(--terra);color:var(--creme);text-align:center;
  padding:clamp(72px,11vw,130px) 0;
}
.contact h2{font-size:clamp(2rem,5vw,3.6rem);max-width:20ch;margin:0 auto}
.contact p{max-width:46ch;margin:20px auto 0;font-size:1.08rem;color:rgba(245,241,238,.92)}
.contact .btn-primary{background:var(--grafite);margin-top:34px}
.contact .btn-primary:hover{background:var(--preto-suave)}

/* ---------- footer ---------- */
footer{background:var(--preto-suave);color:rgba(245,241,238,.6);padding:56px 0 30px}
.foot-grid{display:flex;justify-content:space-between;gap:40px;flex-wrap:wrap;align-items:flex-start}
footer .brand span{color:var(--creme)}
.foot-about{margin-top:14px;max-width:32ch;font-size:.9rem}
.foot-links{display:flex;gap:44px;flex-wrap:wrap}
.foot-col h5{font-family:var(--display);font-size:.7rem;letter-spacing:.14em;text-transform:uppercase;color:var(--areia);margin-bottom:14px}
.foot-col a{display:block;font-size:.92rem;color:rgba(245,241,238,.6);margin-bottom:9px;transition:color .2s}
.foot-col a:hover{color:var(--creme)}
.foot-bottom{margin-top:44px;padding-top:22px;border-top:1px solid rgba(245,241,238,.1);display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;font-size:.78rem;letter-spacing:.02em}

/* ---------- whatsapp float ---------- */
.wa-float{
  position:fixed;right:22px;bottom:22px;z-index:90;
  width:56px;height:56px;border-radius:50%;
  background:#25D366;display:grid;place-items:center;
  box-shadow:0 8px 24px rgba(0,0,0,.28);transition:transform .2s;
}
.wa-float:hover{transform:scale(1.08)}
.wa-float svg{width:28px;height:28px;fill:#fff}

/* ---------- reveal ---------- */
.reveal{opacity:0;transform:translateY(22px);transition:opacity .6s ease,transform .6s ease}
.reveal.in{opacity:1;transform:none}

/* ---------- responsivo ---------- */
@media(max-width:900px){
  nav.main{
    position:fixed;top:0;right:0;bottom:0;left:auto;
    height:100vh;height:100dvh;width:min(78vw,320px);
    background:var(--grafite);flex-direction:column;justify-content:center;
    gap:26px;transform:translateX(100%);transition:transform .35s ease;padding:40px;
    z-index:105;
  }
  nav.main.open{transform:none}
  nav.main a{font-size:1.05rem}
  .burger{display:flex;z-index:110}
  .burger.open span:nth-child(1){transform:translateY(7px) rotate(45deg)}
  .burger.open span:nth-child(2){opacity:0}
  .burger.open span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
  .about-grid{grid-template-columns:1fr}
  .about-photo{order:-1;max-width:360px;margin:0 auto}
  .pillars-grid{grid-template-columns:1fr}
  .service,.service.reverse{grid-template-columns:1fr}
  .service.reverse .service-media{order:-1}
  .service-media{order:-1}
  .seg-grid{grid-template-columns:1fr}
  .enemy{grid-template-columns:1fr;gap:14px}
  .proof{grid-template-columns:repeat(2,1fr)}
  .t-grid{grid-template-columns:1fr}
  .loc-grid{grid-template-columns:1fr}
  .step{grid-template-columns:56px 1fr}
  .step-n{font-size:1.6rem}
}
@media(max-width:520px){
  .hero h1{font-size:clamp(2.1rem,10vw,2.8rem)}
  .foot-bottom{flex-direction:column}
  .creds .wrap{gap:10px 22px;font-size:.72rem}
}
